The above is what came inside the box of something I ordered from Amazon.com. The order had nothing to do with wine; it was an M-Audio sound card for my computer so I am not sure how their marketers determined that people who buy a computer sound card would also be interested in wine.
This reminded me of some earlier buzz on a few wine blogs as well as Decanter Magazine about Amazon.com adding wine to its vast selection of merchandise. Could this be what they were talking about?
Well, I don't think so. This is not really Amazon.com but some company called 4Seasons that is really selling the wine, but it is being promoted through Amazon. It's a pretty attractive offer: 6 bottles of wine for only $29.99, plus $9.00 shipping. And for that, you also receive a free Screwpull-type corkscrew set and a binder to hold information cards.
The catch is you are enrolled in a wine club that will send you a mixed case every 3 months, for a price of $119.95 plus tax and shipping. You can elect to skip shipments, if you want. And the introductory case has a money-back guarantee. And you can cancel any time, even after the intro offer.
Are the wines in the promo any good? Here's a picture of them:
Please forgive the flash that shows on the pictures.. Anyway, I looked these up on Cellar Tracker and unless 4Seasons is using ringers to post reviews, the wines sound pretty decent - especially for $5.00 each. I noticed that several of the people said they had received these as part of a wine club shipment but had paid $10 for them.
Now that doesn't seem like such a bad deal to introduce people to wine in an inexpensive way, and to give them a variety, also. I went to Amazon.com to search for this offer and while it is not something that is part of their store, it does come up as a sponsored link.
I have no ties or interest to the 4Seasons company. I thought I'd write about it since the little mini-brochure that was inserted with my Amazon.com order piqued my curiosity so I looked into it a bit more. I also found a couple of online reviews, here and here.