Monday, March 10, 2008

Wine-Challenged Women

While perusing my Twitter feeds, I ran across one from Jill at Domaine547 that linked to an article on Decanter.com about an upcoming venture between Amazon.com and Wine.com.

Very interesting.. the two have created a partnership whereby Amazon will now sell wine on their website, the links going to Wine.com for fulfillment of orders. I know that the very mention of Wine.com and their dastardly deeds brings about the same hostile reaction among wine buffs as the mention of NetworkSolutions.com and their evil ways does to me.

(Note: I checked the link to the preceding story just now and it is no longer valid. It was apparently replaced by this one. I guess Decanter is a recanter about the original story).

But that’s not what today’s post is about. On that same page I saw an interesting poll, which you can see at the top of this post. That reminded me of a recent blog post by Dr. Debs, publisher of Good Wine Under $20 and her rant (of which I agree) against some of the marketing ploys used to sell wine to women.

As you can see from the results in the picture above, most people take offense at the suggestion that wines should be made specifically for women. I agree; then you might as well start identifying other target markets, like ethnicities, cultures, geographical location, political affiliation, IQ, etc. But as you see from the poll as of today, 15% feel it is a good idea. Perhaps there is something to the hypothesis that women's palates differ, but I'm sure those who feel women have "simpler" palates are stirring up a hornet's nest.

2 comments:

Dr. Debs said...

Thank goodness it's only 15% of those surveyed! I agree with you that it's a slippery slope to start targeting groups and linking them to a particular wine. What amazes me is women already buy 60% of the wine--so obviously that market is already being reached!

MonkuWino said...

I think we also should consider that perhaps men SAY they are more sophisticated about wine than they really are.. women are just more honest, lol!